VIP Industries, the second largest luggage manufacturer in the world, is using the theory of constraints to improve its profits, reports Ritwik Sharma.
As temperatures begin to soar, AC makers have become extravagant with their claims and ad budgets as they look to get brand penetration up from the current low levels of four per cent, says T E Narasimhan.
More than the revenue component, the movies gain hugely in terms of visibility and reach, reports T E Narasimhan.
Some decades ago, nearly 90 per cent of Nattukottai Chettiars were entrepreneurs; this has dropped to 15 per cent. The community plans to reverse the numbers through know-how, family support, funding and networking.
LG, Panasonic: Making in and for India LG and Panasonic are looking to revive their fortunes in India by building local insights into their new products.
Companies are innovating with tech tools to ensure that you spend less time at the cash counter.
Kerala, Andhra, Tamil Nadu and Kerala are facing a severe drought this year, affecting livelihoods as well as lives.
Baahubali 2, made at an estimated cost of 200 crore, will earn more than 500 crores through commercial tie-ups alone, says T E Narasimhan.
The start-up story appears to be losing its sheen due to corporate misgovernance, financial mismanagement and gender discrimination.
The consumer durables player has modified its decades-old logo as it hopes to hold fresh appeal beyond 'mums' to include millennials, says Ritwik Sharma.
Even as traders in Tamil Nadu continue to boycott Coke and Pepsi, a few homegrown beverage brands are raking in the profits, says T E Narasimhan.
Jharkhand and Andhra Pradesh use celebrity endorsers and social media campaigns to brand their state and court big business to eventually bring about job creation. Can they deliver on their promises?
In conversation with Anil S Nair, CEO & Managing Partner at L&K Saatchi & Saatchi India.
"If I am using data to build intelligence and personalisation for you, then it's meaningful," says Ankur Warikoo, co-founder and CEO, Nearbuy.
Companies need to provide 90-95 per cent of what Europe, US, Japan, Korea may give and for that, you have to spend this kind of money: Pawan Goenka.
This is the first time a state is asking for PAN card for two-wheelers
Increased truck sales, new models push Leyland's share to 34%, from 30.2% in the same quarter a year before.
Traders' body says retailers have supported boycott; eateries, supermarkets seek more time to decide.
The surge in deal value is largely due to the $12.9 bn Essar-Rosneft deal
Armed with deep customer knowledge, low operational overheads, new funding opportunities and help from online marketplaces, the local brand is turning David to every Goliath that steps into its neighbourhood, says T E Narasimhan.
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